Jun 20, 2008
Just caught sight of this on ChangeThis:
The creator of BzzAgent, co-founder of WOMMA (Word of Mouth Marketing Association) and author of The Grapevine, Dave has a new book out. It is entitled The Word Of Mouth Manual: Volume II, and in a rather unorthodox move, he has decided to self-publish it. The physical edition costs $45.00, but he is offering a digital edition to you free of charge.
If you’d like a copy, simply click here to download the PDF edition.
If you’d like a copy of the physical edition, you can find that here.
I’ve only scanned it so far, but it looks like a great read. Also, Seth B. Minkin did the illustrations for this book, and I love them. Enjoy.
Jun 9, 2008
The new album by Icelandic band Sigur Rós, “Með suð í eyrum við spilum endalaust,” which means “With a buzz in our ears we play endlessly,” is available for listening on Last.fm. This gives you a two-week head start to collect scene points before the album’s release on June 23rd.
(via Dailyswarm)
Apr 18, 2008
…it’s completely in reverse.
The duo has released their new album, “The Odd Couple,” as one long, very backward but very free MP3. If you’re up for the reverse listen (according to Gorilla vs. Bear, “it’s actually kind of cool,”) or flipping it yourself, download it here.
Although some people seem to hate this idea, as a marketing tactic I don’t mind it. Because:
1) It does kind of sound cool backwards, not that I’d jam this all the time, but it does. And
2) We live in an age of mashups, where people are not afraid to grab media and mess with it. I’m positive many folks will slap this into some editing tool (Audacity is a good free one) and flip it around. One of those people will be me. And even beyond that, I hope the reversed sounds give way to some inspired consumer-generated remixes. All of this shifts their product from a knick-knack to a sandbox.
Like Radiohead’s recent remix campaign, Gnarles Barkley is encouraging you to take their work and play around.
(via the fine folks at Gorilla vs. Bear)
Feb 14, 2008
Happy Valentine’s Day, everyone. I hope you’re doing something schmoopie this evening. Here are three legitimately free collections of music. It’s my present to you, because I like you.
1// David Bazan - Live at the Grey Eagle
Download it here. Visit David Bazan’s website here.
Tracklist
01 Harmless Sparks / Fewer Moving Parts
02 Cold Beer & Cigarettes
03 Weeds in The Wheat (New song)
04 Transcontinental
05 Q & A 1
06 Please Baby Please (New Song)
07 Of Minor Prophets & Their Prostitute Wives
08 Heavy Breath (New Song)
09 Hot Girls
10 Q & A 2
11 Untitled (New Song)
12 Selling Advertising
13 Options
14 Curse Your Branches (New Song)
15 When They Really Get to Know You…
16 American Flags (New Song)
17 I Do
18 Q & A 3
19 Q & A 4
20 Bands With Managers
21 Hallelujah
(thanks to Terrell Meek)
2// Amplive - Rainydayz Remixes (Radiohead’s “In Rainbows” remixed)
Download it here. Visit Amplive’s Myspace here.
Tracklist
01 Rainydayz
02 Video Tapez (ft. Del The Funky Homosapien)
03 Nudez (ft. Too $hort & MC Zumbi
of Zion I)
04 Weird Fishez
05 All I Need
06 15 Stepz (ft. Codany Holiday)
07 Reckonerz (ft. Chali2na)
08 Faustz
(thanks to Our Digital Music)
3// Margot and the Nuclear So and Sos - Demos
This link sends you to a page with a ton of live Margot downloads. Personally, I think most of the live recordings kind of suck. But, if you scroll down until you find “Demos”…those are all new songs, all acoustic, and all fantastic.
Download it here. Visit Margot and the Nuclear So and Sos’ website here.
Tracklist
01 As tall as cliffs
02 Broad ripple
03 Hip hip hooray
04 Holy cow
05 Ocean
06 Open your eyes
07 Things you shouldnt do
(thanks to Casey Bedell)
…So do you like anyone, maybe who like writes a blog or something, maybe like more than a friend?
[ ] yes [ ] no [ ]maybe
Feb 7, 2008
Just caught this post from hypebot:
Google is reportedly just weeks away from announcing a free music service in China with the help of Top100.cn. The move helps Google compete with China’s top search engine Biadu who allows searches of pirated downloads that Google blocks.
Beijing based Top100.cn already has deals with Universal Music and a hundred other foreign and domestic labels to sell licensed downloads for 1 yuan (14 cents). Now working with Google, they will offer free watermarked mp3’s paired with value added services like links to concert dates and ringtones.
The article goes on to say that it’s estimated that 90% of music in China is pirated, so it’s a nice snapshot of where we’re heading. It’s also an ideal place to try a music model that competes with illegal P2P networks.
One significant difference in Google’s plan vs less-than-successful (perhaps an understatement) attempts by like SpiralFrog and Qtrex is that while the latter is ad-supported, the former is added-value supported.
Google’s success has always been in being tricky - providing some valuable service while sneakily slipping in their own ends. But I’m cool with that.
Jan 30, 2008
The Valley PR Blog posted a list yesterday of good free reading on new marketing. Enjoy:
(See the original post at the Valley PR Blog’s “4 Useful PR & Marketing eBooks”)
