GumGum, a new way to license digital media, launched a couple of days ago:

Offline, content is licensed for a finite period of time to a predictable audience. Online, content lives forever and usage is unknown. This raises the question: How do you fairly monetize a license when circulation is unpredictable? GumGum distributes, tracks and monetizes every view a piece of content receives online. (gumgum.com)

GumGum’s licensing model makes money with CPM or ad revenue. It works like this:

[youtube=http://www.youtube.com/watch?v=Znx_VWFrHi0]

Licensing is only available for images right now, but they have plans up their sleeve for audio, video, and text. Read a more in-depth analysis on TechCrunch here.

Rejected pun-laden post title: “Will GumGum stick?”

(via fluidesign_blog)